Brand Positioning Study
Mapped how a challenger brand was seen against the bigger players, then found the space it could actually own. The positioning and messaging were rewritten from there.
Brand StrategyPositioningResearch
Selected work
Selected work
Resume coming soon
Four projects that capture how I think and what I shipped.
Product Launch Campaign
Built the launch story and channel plan for a new product. Paid social to seed reach, organic to compound it, partnerships to lend trust.
Go to MarketPaid SocialContent
Community and Brand Build
Talked to real users, found the product was solving a different job than the team thought, and helped reshape the brand and roadmap around it.
Consumer InsightBrandProduct
Retention and Lifecycle
Reworked the email and lifecycle journey so the brand kept showing up after the first purchase, not just before it.
LifecycleEmailRetention
Archive
Video archive
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Live events
Live events
3 photosPortrait
Portrait
2 photosStreet
Street
1 photosProduct
Product
1 photosTravel